Behind the Brand
CEO & Founding director Emma Keogh is from Dublin, Ireland. She spent every opportunity possible at the stables. At seventeen Emma moved to Kilkenny to attend a professional equestrian training college to become a coach, groom and educator. She achieved the British Horse Society Stage 4 Senior Coach (BHSII) qualification and Horse Sport Ireland’s Level 1 coaching certificate. Throughout her career, Emma has successfully managed many equestrian sectors in Ireland and enjoyed coaching many students across the country. In addition, Emma returned to college to study Psychology, Leadership, and Entrepreneurship. As part of her Psychology Thesis, she developed a research programme which investigated the Psychological Benefits of Equine-Assisted for Early School Leavers. The positive interactions all equestrians are innately aware of already. This programme was a huge success and through the power of equine interactions, many young people learned how to positively manage their challenging behavior.
MY BUSINESS CONCEPT
Through intensive research and valuable consumer insight, Emma identified a gap in the market. She has always had the same problems with riding breeches and found it hard to find a pair that ticked all the boxes, comfort, support, function, style and now, more importantly, sustainable options. She wondered if anyone else felt like me. It turned out a very high percentage of riders did!
Emma then became determined to find a better solution for the modern rider Emma and her team ride, train, and compete regularly. As a result, they understand the tough environment and weather conditions to which equestrian wear is exposed. In addition, they also care greatly about the impact fast fashion and unethical sourcing of products have on the environment and about the rights of the people who supply the products.
The entire Equieire team works hard every day to provide the equestrian community with the best equestrian wear on the market.
ABOUT THE NAME
Early in the process, Emma decided she would like a meaningful name for her brand. She wanted it two represent the two things she loved the most, Ireland and its incredible horses. It was then she thought of the name EQUI-EIRE. Emma knew right away that this was the name she was searching for.
The three-horse heads allude to the important collection that is felt between the horse, and the rider and how our products are designed to harmonize their relationship.
Combing her childhood passion for horses with the desire to create something of her own was a life-long goal and ‘Equieire’ a brand she dreamt up as a child was born!
What size should I buy?
f you’re not quite sure which size is right for you, refer to our size guides. They're located underneath the available sizes for each of our products. For any additional questions, contact us. We will ask your typical size and how you like to wear your tops, tights, and caps so we can suggest the best size for you!
Can I cancel my order?
We completely get it, we change our minds too! While we wish could, once an order is placed, we are unable to alter or cancel it at this time. We hope to have a cancellation window one day in the future.
What if I want to speak to someone?
We want to speak to you too! Contact us with any questions, concerns, or feedback. We will be sure to get back to you within 48 hours. However, please note that inquiries sent on Fridays will receive a reply the following Monday, but possibly sooner.
Can I make changes to my order?
Once your order is placed, we are unable to make any changes, including address changes,
item changes, or cancellation requests.
If you need an address change on your package, we recommend reaching out to the carrier to update your shipping information.
What can I do if something is wrong with my order?
We hope you like you order! If there is a problem, please contact our Customer Care Team contact us.
What happens if my order is lost or stolen?
Once your items are shipped, we are not liable if they are lost or stolen. If your tracking number shows that your package was delivered but you did not receive it, please allow 2-3 more days for delivery before contacting your carrier for more information. Please contact our Customer Care Team contact us.
Once your order is placed, you will receive a confirmation email letting you know that our team has received your order. Shipping fees are non-refundable in the case of returns.
For information about Inernational shipping
What is your return policy?
We understand that you may occasionally want to return items that are not suitable and are happy to help you with an exchange or refund. Read our returns policy
Can I exchange an item?
We are happy to offer an exchange on any items returned to us unworn, unwashed and in perfect condition with the original returns labels attached, within 30 days of receipt of order. Please contact Customer Care in relation to returns.
How will I know you have refunded me?
Once we have received your return we will credit you via the original method of payment used and will send you a confirmation email. Please allow at least 5-7 working days for the refund to appear in your account. Please note that depending on your bank this may take up to 14 days.
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Fit and Sizing
What size am I?
We recommend you to select your usual dress size and check the equivalence in our Size Guide size chart tights, For example if you normally wear a UK size 10, please choose our
size S (for leggings) or size M (for tops).
Side notes : If you are between sizes, go for the smallest size for leggings and largest size for tops.. If you want a loose fit (for tops), choose 1 size larger.
What Length are the 7/8 and full length tights?
7/8 length is approximately 8 cm shorter than Full length leggings, which can also suit Petite and Children/Teenager sizes. Please see our size guide size guide for inseam measurements.
Are your tights See-through?
They aren't. Our leggings have been the result of several months of research and development, and they have been tested by professional riders of every size, and by ourselves, so we have ensured to provide you with High quality and worry-free designs. Some of our styles are even double lined.
Do all colours fit and feel the same?
All our new styles have been fit in every colour, and tested rigorously, to ensure a consistency in our fit and compression level. Colours should not affect the fit but maybe the touch of the fabric can seem a little different if shades are dark, as these require longer or repeated dying processes. Please also check the composition of the leggings to make sure you select the same fabric if you like its touch.
Does the silicone grip peel?
The protective layer of our knee grip tights may peel after one or wears. Do not worry is is normal and does not negatively effect the performance of your tights.
Do you have Washing guidelines?
Each product comes with a care label sewn at the back, inside
the waistline seam. These contain washing recommendations.
They are also indicated on each style's page, in the Product Description.
Mostly we advise that you machine wash your item inside out, at 30 degrees maximum, spin at 900 t/m maximum, and that you do not bleach and do not tumble dry.
Where are Equieire clothes Made?
Our styles were all designed here in Ireland. With a considerate mind-set, we try
our best to partner with factories within Europe, to limit our carbon foot-print and promote local economy.
However, a few of our most technologically advanced styles have to be manufactured in Asia, provided that their facilities comply with our brand Ethic, that they use sustainable materials and that they produce our garments in an eco-friendly manner (no use
of harmful chemical, plant trees, work paper free, etc...)
What fabrics does Equieire use?
We only source sustainable or sustainably produced Performance fabrics, which function allow long or intensive horse riding and other sports practice. These have been tested and selected for their best muscle compression, shape retention, temperature isolation, or water repellent properties, and for being extremely comfortable, soft and flattering enough to wear all day long, even out of the stables.
As a brand standard, all our fabrics contain Regenerated or Recycled fibers.
What about sustainability?
It is part of our brand
Ethic to only cooperate with suppliers who work sustainably and use recycled materials.
It has been a priority to ensure our furthest located partners pay a lot of effort to offset their carbon footprint (work paper less, avoid harmful chemicals, plant trees, etc...).
We keep a conscious mindset at all stages of our research and development, and all our fabrics containeither regenerated or recycled fibers, with processes such as Econyl and Repreve.
Why are Equieire products expensive?
We've tried to provide an item for every price range, and these garments are made to last, which is more profitable in the long term than fast-fashion.
There will always be extra costs occuring when developing smart designs and performance clothing, such as working with European and specialized factories, sourcing high quality and recycled materials, custom make intelligent and functional grip placements in specific composition and colorways.
Most importantly, the time spent to check and test all our products to ensure a durable quality is our first priority and remains absolutely priceless.